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Tool promotes TIM apps and special offers, and suggests value added services from other brands and partners.
May 30, 2016
By: DAVID SAVASTANO
Editor, Ink World Magazine
Database monetization, improved convenience for customers and expanded opportunities to offer innovative apps from third parties developers. These are the main benefits of a new agreement between TIM and Gemalto to develop a new mobile marketing tool focused on app installation. The mobile app push solution, part of Gemalto’s LinqUs Mobile Engagement and Monetization product suite, is a channel that suggests operator and partner apps and other content downloads via interactive smart messages...
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